Playtech has been granted regulatory approval by New Jersey’s DGE (New Jersey Division of Gaming Enforcement).
This allows the technology group to provide casino product services to state-licensed incumbents.
The Beginning of Establishing Its US Footprint
Under the transactional waiver with bet365 and Hard Rock Atlantic City, Playtech will roll out its solutions.
Playtech Group CEO Mor Weizer commented on the recent development.
“This is a major milestone for Playtech. We are delighted to have met the stringent regulatory requirements of the DGE,” he said.
Weizer is also happy to be launching in New Jersey with the company’s long-standing strategic partner bet365.
“The US is a highly strategic market for Playtech,” he added. The firm sees “significant demand for the full breadth of our product offering.”
Playtech was criticized by investors during 2019 trading for being slow to establish the US footprint. So, this represents a major strategic development for the company.
A Major Milestone
Securing its DGE approval, Playtech is actively seeking further licensed operators to work with, in New Jersey. At the same time, it’s also accelerating its regulatory licensing process across further US states.
“Over time (we) will increase our products on offer to include Sports, platform, and Live Casino,” the CEO detailed. And they plan on continuing to expand into further states as they regulate.
“This is the first step for Playtech in the US and we are very excited about the long-term opportunity.”
Other Playtech News
Playtech has recently taken “full responsibility” for the failures of its PT Entertainment Services (PTES) subsidiary.
This refers to a customer taking their own life after betting a total of £4,458,782 on PTES’ Winner and Titanbet brands. Playtech’s board extended its “deepest sympathies” to the victim’s family.
Moreover, Playtech will increase the £619,395 donated by PTES to charities dedicated to reducing gambling harms to £3.5m. This, Playtech said, matches the figure that the Gambling Commission would have levied as a fine had PTES not surrendered its licenses.