Playtech announces its partnership with BetVictor Group, one of Europe’s leading online gambling companies. The live casino content provider will offer its outstanding portfolio across the platform to UK customers.
As per the deal, Playtech Casino and Live Casino content will be available across all BetVictor Group brands in the UK. Those are BetVictor, Parimatch, Heart Bingo, and the soon-to-be-launched talkSPORT BET.
BetVictor Group customers will now have access to Playtech’s full suite of games, messaging, and promotional functionalities. They can also look forward to three tables dedicated to the World Cup 2022. The tables will be unveiled later this year.
The new partnership marks the first time the two industry leaders have collaborated in the UK market. Additionally, BetVictor Group plans on launching into new markets, such as Ontario and Germany. These plans offer exciting potential for further partnership between Playtech and BetVictor Group, with Playtech’s content brought to an even bigger audience.
BetVictor champions safer gambling innovation and integrity. The brand boasts over 3,000 games, with this latest deal demonstrating its continued growth and expansion in the industry.
About the Deal
Playtech’s George Voyatzis says: “This partnership is of great strategic importance to us. It gives us the means to reach more and more players with our innovative content across the UK. Vital to Playtech’s success is our ability to build and sustain partnerships with fellow industry leaders. We are delighted to be working with BetVictor, whose strong values very much align with our own.”
BetVictor’s Turlough Lally adds: “Through the partnership, we will expand our Casino and Live content offering and product range to our dedicated players across the UK. In the future, we hope to further strengthen this new partnership, expanding into new markets together, and delivering more exciting and innovative content to our customers across the globe.”