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Pragmatic Play Expands Betway Partnership With Live Casino Addition

By: Staff Writer, March 26, 2021

Pragmatic Play is building upon its partnership with Betway.

Pragmatic Play has expanded its agreement with leading UK operator Betway to include Live Casino.

The online operator added Pragmatic Play’s slots to its catalog of content in December 2020. And now the agreement has swiftly expanded in scale to add the supplier’s range of Live Casino products.

The Partnership Now Includes Live Dealer Products

Betway customers will have access to the entire Live Dealer portfolio. This includes the provider’s first game show style Live product, Mega Wheel, as well as the popular Blackjack Azure and Roulette games.

Pragmatic Play’s entire Live Dealer selection of titles is broadcast from a state-of-the-art, specially designed studio in Bucharest. They incorporate the latest in 4k video technology, as well as immersive sound systems.

The deal highlights the ease of upscaling Pragmatic Play’s multi-product offering, with operators able to add more verticals swiftly and smoothly via the provider’s single API solution.

On Strengthening the Partnership

Bhotesh Maheshwari, VP of Commercial Strategy and Operations at Pragmatic Play, commented on the new content integration. 

“Betway has only been a customer for a few months and we’re already enjoying a fantastic partnership.

Our Live Casino portfolio offers operators cutting-edge games designed for players of all tastes and we are very excited to take this relationship to the next level.”

“Pragmatic Play’s slot offering has been a great addition to our online casino,” added Paul Adkins, Marketing & Operations Director at Betway. So, they’re really happy to be complementing that with their Live Casino range as well.

“Adding new verticals from Pragmatic Play was very easy through their single API integration and we look forward to enjoying continued success together in the future.”

Pragmatic Play has an extensive range of Live Casino and Bingo products in its multi-vertical offering. Moreover, it delivers up to five new slot titles a month. The supplier’s entire portfolio is available through single API integration.

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