Playtech has signed a multi-year partnership with Betway Group. The deal covers Live Entertainment products across the UK, Mexico and .com markets, with Casino games following in the near future.
Playtech’s core strategy is to offer long-term sustainability and innovation for operators and a safe, enjoyable environment for players. This agreement is a great example of Playtech’s commitment to bringing great entertainment value to its partners in both new and established markets.
Shimon Akad, COO at Playtech said:
“Betway is a key strategic partner for Playtech, and a company renowned for delivering an excellent player experience internationally. We are confident that Playtech’s innovative products and services can enhance that experience even further and look forward to a long and fruitful partnership.”
Focusing on Live Casino
Anthony Werkman, CEO of Betway, is proud to be growing the partnership with Playtech. He added that Playtech’s Live Entertainment products have already been a hit with our customers across a number of markets.
“The new games in our agreement will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment.”
Edo Haitin, CEO of Live Casino at Playtech, commented:
“Betway’s commitment to the Live Casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player. Our partnership comes at a time when we are launching more new games with exciting new variants than ever seen before. We’re delighted to be working with a global brand in online betting and gaming like Betway to deliver an exciting, innovative Live offering for their players.”