Playtech has announced the signing of a new multi-state agreement in the U.S. with 888 Holdings. The latter is one of the world’s leading betting and gaming companies with internationally renowned brands including 888, William Hill, Mr. Green, and SI Sportsbook.
What the Deal Represents
As part of the deal, Playtech will provide its innovative Live Casino and random number generator (RNG) games to 888casino. This starts in New Jersey, with other states to follow.
The extended partnership follows Playtech’s premium Live Casino and RNG content on 888casino in several regulated markets. It’s a part of both companies’ strategic expansion into the U.S. market.
Playtech’s entertainment-led Live Casino offering and best-performing RNG games will further strengthen 888casino’s unique offering.
Pleased with Partnership Expansion
Shimon Akad, Playtech Chief Operating Officer, is thrilled that 888 has chosen to take our Live Casino and RNG games across multiple states.
This marks another exciting step in their expansion in the U.S.
“Live Casino is Playtech’s newest proposition to the U.S. market,” Akad said. It’s giving operators the opportunity to diversify their offering, resulting in great demand for our industry-leading software.
“We are proud to be supporting 888casino in delivering the very best online entertainment experience to its U.S. audience and we look forward to continuing this successful partnership with a market-leading operator.”
Howard Mittman, President, 888 US, added:
“We are pleased to expand our partnership with Playtech and offer its unique Live Casino and RNG content to players of 888casino in the US. This agreement will enhance the overall player experience by offering more entertaining and dynamic games, which is a key part of our content and product leadership strategy. We look forward to welcoming Playtech’s content and growing our partnership together.”