luckystreak neil brookes head of product

The prominent live casino content aggregator LuckyStreak recently announced the appointment of Neil Brookes as its new Head of Product. Brookes is an industry veteran that joined the company in an effort to boost and push further the company’s commitment to innovation and growth.

The New Head of Product

Neil Brookes is not new to the industry. In fact, he brings over two decades of industry experience to LuckyStreak. Before joining LuckyStreak, he held significant roles in sports betting and online gaming product development.

Most recently, he spent 11 years at Inspired Entertainment, where he managed virtual sports products and worked as Head of Product for seven years. There’s no doubt that someone with such an inspiring background and experience fits perfectly into the company.

Earlier in his career, Brookes honed his expertise at SkyBet where he spend six years as a trader, odds compiler, and sports desk manager.

His new role at LuckyStreak will entail defining and executing the company’s product roadmap in alignment with its vision and strategic goals. In short, his job will be to ensure that every new product, feature, and enhancement is valuable to players and partners alike.

A Time for Growth

This appointment could not come at a better time. These past few months, LuckyStreak was busy working on a number of important deals intended to push significant growth.

In 2023, the company reported a 146% increase in bets placed across its LuckyLive and LuckyConnect platforms compared to the previous year, where the gross gaming revenue more than doubled in value.

Last year they also celebrated their 10-year anniversary, which was marked with a serious showcase of fantastic product updates.

These days, they’ve been expanding their API network. Just last week, they announced a collab with TaDa Gaming, while Rival Gaming joined just yesterday their LuckyConnect.

And that’s not all. Their SmartStudio which brings the latest fully customizable green screen tech to casino operators, was at the heart of their new partnership with Winspirit.

Off to a Great Start

Ady Totah, co-founder and CEO of LuckyStreak, expressed enthusiasm about Brookes’ appointment:

“It’s always great news for LuckyStreak to bring senior talent and experience into the business. For a long time, we’ve been building great tech – but now, with Neil, we’ve found the right person to bring a true product mindset to match it. His experience across regulated markets, and his ability to align vision with execution, will sharpen how we build and deliver. It’s a strong fit at exactly the right time for us.”

Neil Brookes also shared his excitement about joining LuckyStreak:

“Right from the first interactions I had with the team at LuckyStreak, it was clear that it was something I wanted to be part of. The mindset and ambition to build on what is already a successful business, to further innovate and entertain with a forward-thinking, people-centric approach really clicks with me and feels like the perfect fit. I’m looking forward to the new challenge and to see what we can make happen.”

Stay tuned for more updates and news about LuckyStreak and their fantastic products.