Authentic Gaming has announced it has recently teamed up with sports betting operator Novibet.

Securing New Markets

Through the partnership, the provider is aiming to grow its position in the live casino markets. This includes the UK, as well as Greece where it “continues to grow in popularity”.

Nick Bachas, chief business development officer at Novibet, says the company has been following Authentic Gaming with a “great interest for quite some time”.

Also, they appreciate “the exciting approach they are taking to live roulette and delivering a superior player experience.”

“We believe its games will appeal to our players,” he reckons, highlighting those in the UK and Greece.  The latter is the country where live casino is now “a major casino vertical in its own right.”

About the Deal

As a result of the link-up, Novibet players will gain access to roulette titles broadcast from Authentic Gaming’s Arena studio. These are Blaze, Grand, and 24/7 Roulette plus a range of auto wheels.

Players will also be able to sit down at real roulette tables located on the floors of a variety of casinos around the world via Authentic Roulette. 

These are: 

  • Foxwoods Resort Casino (USA)
  • The Royal Casino (Denmark)
  • Casino International (Georgia)
  • Bad Homburg Casino (Germany)
  • Aspers Stratford Casino (London).

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Moreover, Novibet will also use Authentic Gaming’s live banner solution. The operator will promote the provider’s live roulette games across its website and on external affiliate and media sites.

The Statement

Jonas Delin, CEO of Authentic Gaming, commented on the latest link-up. 

“Novibet is a leader in Greece,” he stated. “It is using live casino effectively to grow its brand and customer base where the live vertical is increasingly important.”

“We are thrilled to be contributing to its future growth plans by providing our full suite of live roulette games.”

“We are certain they will be a big hit with Novibet players,” he concluded.