beter live becomes iconic21

From now on, BETER Live casino games will operate under the brand Iconic21.

The company decided to re-brand on September 10, 2024, after seperating from the BETER Group, under which it operated since its inception.

A New Chapter

BETER Live was, up until recently, the live dealer branch of the casino software provider BETER.

Following an announcement on the 10th of Septeber 2024, the live table provider will now be known as Iconic21. This means that all of their games and products will soon be available under this new brand.

According to statements from the company leadership, the seperation from the BETER Group is a strategic step forward. Iconic21 promises to fully focus and commit to the live dealer vertical, predicting faster game development, personalized service, and faster overall growth.

As far as we can tell, this won't have much of an effect on the player. If you enjoyed BETER Live tables, you'll be able to find them in the same place and with the same rules and quality you're used to.

The Future of Iconic21

The fact that the people behind Iconic21 will be able to more sharply focus on the live format of casino gaming is probably good news for any of the games' fans.

Like we said, us players are not likely to notice any changes – most of it will be happening behind the scenes. We are, however, excited to see more of this team's creativity. They promised that they'll soon add new titles to their portfolio, and games such as Gravity Sic Bo and Blackjack have shown us that this company can deliver top-notch products.

In fact, the official announcement specifically mentioned “..focusing on unique, innovative content and games, never-seen-before formats and bonus features, with a greater focus on the ever-popular live gameshow segment.”