bet365 sale

The Coates family, headed by Britain's richest woman, Denise Coates, is reportedly considering selling off their assets in the massive Bet365 gambling company.

According to sources close to the family, the sale might become a reality in anticipation of the rapid projected growth of the US gambling market.

The Future of Bet365 – Informal Talks

According to a recent exclusive report from The Guardian, the billionaire Coates family is considering selling off their considerable assets in the massive Bet365 casino and sportsbook.

The company, headed by Denise Coates, reportedly spoke to Wall Street bankers and other advisers about the prospects of selling the brand to a US-based buyer. Although informal, these discussions explored options for a potential sale, including a medium-term plan to float the business on a US stock exchange.

At this time, the future and shape of these potential deals remain open. Options include partial sales, complete sales, or even American spin-offs of Bet365. One option on the table includes a partial sale to a private equity investor, with the Coates family retaining a stake before an eventual listing.

To be perfectly clear – Bet365 isn't going anywhere. Its UKGC license isn't going anywhere, and there is no scenario in which the company would willingly give up its UK presence. After all, the United Kingdom has been this site's home turf and key market since its inception more than two decades ago.

However, a sale could see massive changes in the company's policies and operating strategies. Moreover, it could signal a shift towards a more US-facing business model.

However, we should stress that most of these reports merely hint at the possibility of a sale with no direct confirmation. The Bet365 company itself declined to comment, so it seems the talks are still in their early stages.

The History of Bet365 and Why Its Ownership Matters

It's fair to say that online casino brands and gambling companies change hands all the time. Most of them are publicly traded ventures, and the majority owners change all the time. So why does the sale of Bet365 matter so much?

Bet365 is currently known as one of the biggest brands in the world of online gambling, especially if we're talking about sports betting and the UK market. However, this wasn't always the case. The company itself was started in 2000 in a Portakabin in a car park in Stoke-on-Trent with little more than an idea and the foresight of how big online gambling is about to become. Moreover, Bet365 had to face off against competitors which had been established for decades at that point, such as Ladbrokes or WillHill.

Despite the odds, though, Bet365's pioneering spirit and penchant for innovation saw it become one of the biggest and most profitable companies in the nation. A lot of this success is attributed to founder Denise Coates, who is often cited as the richest self-made woman in the country. Under her leadership, Bet365 became the gold standard of online sports betting that countless others have tried to emulate. Bet365 is often cited as a pioneer of the gambling industry's gradual move towards the web.

Bet365 in the US

Since the 2018 repeal of the federal ban on online gambling in the US, the American online gambling market has gone into overdrive. The gaming consultancy Eilers & Krejcik Gaming (EKG) estimates that revenues in US sports betting will reach more than $23.3bn by 2029. Naturally, this has attracted the attention of major players in the business, including Bet365. The company is licensed as an operator in 13 states and is actively pursuing new licenses whenever states introduce regulated betting.

Currently, Bet365 is not nearly as present in the US as it is on its home turf in the UK. Their market share is estimated to be around 2.5%, but it's clear that they're aiming to expand.

However, tackling such a big market requires strong funding and a solid grasp of the local industry – something that US-based investors are able to provide. That's why an acquisition by American companies could signal a more aggressive shift towards the States.

For now, though, most of the details about the deal are kept under wraps. We don't really know whether there will even be a sale, but such a move would likely send ripples that would be felt across the industry.

If you're interested in finding out more about Bet365 and why its offer has found so much success, check out our in-depth Bet365 casino review.