Global prepaid payment solution Neosurf has announced its entry into Switzerland with the aim of facilitating cash-based payments in the country’s iGaming sectors.

The move aligns with Neosurf’s vision to offer secure and easy payments for underbanked and cash-preferred customers.

Strategic Foray into the Swiss Market

The company has been actively expanding its footprint, with recent expansion in Mexico and plans to enter the U.S., Argentina, Brazil, the Philippines, Japan, and India in the near future.

Therefore, the Switzerland entry makes a logical step in Neosurf’s overall efforts to expand into key markets around the world.

Furthermore, knowing that cash payments are said to be responsible for a reported 67% of iGaming transactions in Switzerland, Neosurf breaking into this European market is a no-brainer.

With its launch in Switzerland, Neosurf seeks to address a part of the population that is accustomed to or relies on cash payments, and give them an alternative way of engaging in online gambling without having to use credit cards or e-wallets, says Neosurf Global CEO Andrea McGeachin.

“The exciting thing about entering the Swiss market is that Neosurf is addressing a demand from cash-based users that’s currently underserved. Given we know how to handle cash for online deposits in a safe, secure, and traceable manner that ensures AML standards and prevents fraud, this is increasingly becoming a unique advantage for us in markets where cash features heavily.”, said McGeachin.

Commitment to Responsible Gambling and Security

In addition to making transactions, Neosurf commits to encouraging responsible gambling and keeping its users safe.

The company applies robust Know Your Customer (KYC) verification procedures and Anti-Money Laundering (AML) protection methods to prevent fraud and meet regulatory standards.

Neosurf’s KYCH product is proof of its commitment to responsible gambling, providing operators with the resources to prevent fraud as well as promoting safe gambling practices.

The Future

With the continued expansion of Neosurf’s global footprint, which currently spans 74 countries, its entry into the Swiss market is a reflection of its goal of bringing payment solutions within reach and secure for the iGaming industry.

By serving cash-preferred consumers and underbanked individuals, Neosurf will be at the forefront of leading the way to the future of online gaming transactions.