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Pragmatic Play Expands 32Red Partnership with Live Casino

By: Staff Writer, July 22, 2021

32Red will be integrating Pragmatic Play’s live casino titles.

Pragmatic Play has expanded the scope of its existing partnership with top-tier operator 32Red. The new deal includes supplying its Live Casino products to the operator.

A Successful Alliance

The provider has already taken its slot titles to the operator after reaching an agreement in May this year. In addition to this, Pragmatic Play will now deliver its exciting full Live Casino portfolio. This includes its first gameshow style title, Mega Wheel, and casino classics Roulette and One Blackjack.

Moreover, Pragmatic Play has added to its Azure titles 10 new Blackjack tables.

Five of the newly added tables are already live, with five set to come online towards the end of June. 

The Impressions

The latest deal enhances Pragmatic Play’s profile in the UK. Also, it serves as further evidence of the traction its Live Casino content is gaining in the market.

Bhotesh Maheswari, Pragmatic Play, VP Commercial Strategy, and Operations, commented on the deal. 

“The popularity of our range of Live Casino titles continues to grow and be recognised by important operators like 32Red.

“Broadcast from our outstanding studio, we’re sure the quality of our output will be warmly welcomed by a new group of players. They’ll be getting an unforgettable Live Dealer experience and we’re very pleased to be able to deliver it.”

Adam Newnham, 32Red’s Commercial Operations Manager added:

“We know what we’re getting with Pragmatic Play having already forged a successful partnership with them and we’re looking forward to a seamless rollout of the Live Casino content.

“We’re committed to providing the very best experiences for our players and the likes of Mega Wheel and its accompanying products are going to allow us to continue do just that.”

Pragmatic Play has an extensive range of Live Casino and Bingo products in its multi-vertical offering. Additionally, it delivers up to five new slot titles a month. The supplier’s entire portfolio is also available through single API integration.

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