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Playtech Secures First Live Casino Studio in Michigan

By: Staff Writer, April 6, 2021

Playtech plans to open its first live casino studio in the US.

Playtech has announced the plans to open its first live casino studio in the US. This comes after securing a multi-year lease at a site in Michigan.

The US Live Casino Debut

This state-of-the-art studio will feature Playtech’s best in class technology and video capabilities from its flagship Riga studio. The scale of Playtech’s offering means it can offer integrated live content across retail and online channels and across product verticals. Such live iGaming entertainment has never seen before in the US market. The studio will deliver bespoke areas for operator dedicated tables and networked tables. 

The Playtech Live Casino studio is situated in Southfield, which is fast becoming Michigan’s leading technology and innovation hub. This is a location that the Michigan regulator approved. The studio brings Playtech’s industry-leading live entertainment and gameshow content to the burgeoning iGaming market in Michigan. Also, it provides local employment opportunities to the community of Southfield.

The US Expansion

The confirmation of Playtech’s first US live entertainment studio is the latest milestone in Playtech’s US roadmap. The leading technology supplier is working on its strategy to deliver its software and services to every regulated state in the US. The news follows the announcement in February of a strategic partnership with Parx Casino. Playtech will supply the operator with multiple products across Playtech’s IMS Platform. This will commence with the launch of online casino in Michigan.

Shimon Akad, Chief Operating Officer at Playtech, commented on the recent development.

“The new studio in Michigan is the first step in our US Live expansion as we look to deliver Live studios in all regulated states. Our Michigan studio is being designed to be one of the more sophisticated studios tailored to the US market.” It features “innovation and entertainment at its best.” Furthermore, it will allow Playtech to take the live iGaming experience in the US to the next level.

At Playtech, we pride ourselves in being a key member of all our communities,” Akad said.  He added that they are also happy to be bringing employment opportunities to local communities during the global pandemic. Its effects are still felt in markets across the globe. So, “it is more important than ever we support our local industries and communities,” Akad concluded.

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