Playtech helps Alea expand its Live Casino offer.
Playtech has announced that its Live Casino is now live with Alea.
According to the supplier, the aim of the new partnership is to provide operators with the best Live Casino content. Also, they want to give the players a premium gameplay experience.
Live Casino Portfolio Expansion
The new partnership will allow Alea to expand its Live Casino portfolio with premium Playtech content. In addition to this, it will have access to Playtech’s industry-leading player engagement tools.
With Playtech’s Engagement Centre, operators can build tailored and personalized journeys to communicate with players as effectively as possible. They can do this through tools such as in-game messaging and push notification.
ALEA was founded back in 2012. The company aims to create “a world-class online casino experience”.
Furthermore, it’s commitment lies in designing and developing new technologies and innovations. This will “drive player engagement and take online casino to the next level.” SlotsMillion is their flagship B2C brand.
Alea’s co-founder Alexandre Tomic said, “Playtech Live Casino are a real pillar of the online casino industry.” It will make “a valuable addition to our portfolio,” he added.
“We are delighted to be able to offer their Live games to our players.”
Meanwhile, Playtech has had the busiest past 12 months ever in terms of new game releases. The provider is confident that SlotsMillion players will enjoy experiencing some of their most innovative, engaging content yet.
Kevin Kilminster, Head of Innovation for Live Casino at Playtech, commented on the live casino integration.
“We are very pleased to be working with Alea and to be bringing our range of Live Casino games to such a wide audience.”
“Live Casino is about more than just the games themselves,“ he emphasized. According to him, it’s about “creating a truly immersive experience, and that’s what we want to deliver for SlotsMillion players.”
“The last 12 months has been our busiest ever in terms of new game releases,” he added. “And we’re confident that SlotsMillion players will enjoy experiencing some of our most innovative, engaging content yet.”