NetEnt spreads on UK market through Rank Group’s Grosvener and Mecca gaming brands.
Swedish leading provider of premium gaming solutions NetEnt are making their way on the European market, with a special focus on UK. Two days ago they have signed an agreement with Rank Group Plc, one of the largest casino operators in Europe, whose largest part is in the UK. NetEnt and Rank Group Plc have entered into an agreement which says that Rank Group will be using NetEnt’s portfolio of games including live casino, bingo and many award-winning games.
Former Odeon Cinema owners, the Rank Group Plc are seated in the UK and they are the largest operators in Europe. Apart from the UK they also operate in Belgium and Spain, but the UK is their principal market. Their new partners Swedish NetEnt are aiming to grasp hold of a part of the UK market with this new partnership. NetEnt’s managing director expressed great satisfaction with this new agreement and said “I am delighted to enter into this partnership that will further drive growth for us in the important UK market. I am confident that we can support Rank in growing its digital business and that our award-winning games will be much appreciated by Rank´s customers.”
Under the agreement the Swedish provider will supply the online casino games to two brands of The Rank Group: Grosvenor Casinos and Mecca brands. Grosvenor Casinos is a chain of casinos across Great Britain and two casinos in Belgium. It is the largest land-based casino in the UK and it will definitely make NetEnt’s portfolio of games known to a great number of British players. The Grosvenor Casinos also offer their casino games online, which is why they have decided to form a partnership with experienced and award-winning operators such as Net Entertainment. The other brand that will use Swedish provider’s portfolio of games is Mecca Bingo, a chain of over 90 bingo clubs. Last year The Rank Group signed a deal with another online gaming provider, Evolution that provides Live Dealer Roulette via Mecca Bingo.
NetEnt was established in 1996 and ever since they have been trying to provide the best online gaming solutions by combining innovation, creativity and cutting-edge technology. It employs over 700 people in offices in Stockholm, Malta, Kiev, Gothenburg, Krakow, New Jersey and Gibraltar. Slowly but carefully they are approaching their main rivals Playtech and Microgaming.