LeoVegas teams up with BlueRibbon to boost player engagement
Swedish online casino and gambling operator LeoVegas has penned a deal with B2B marketing platform provider BlueRibbon Software.
Thanks to this partnership, LeoVegas will launch brand new jackpot-based promotions across all of its B2C products.
Focusing on Innovation
LeoVegas is constantly trying to find new, creative ways to offer its customers the best possible gaming experience.
With the latest deal with Bluribbon, they are doing exactly that as their main focus is to boost customer engagement across its existing portfolio.
Rokas Benetis, head of live casino at LeoVegas commented on the partnership: “Our partnership with BlueRibbon will enable us to add a new level of engagement and gamification to our existing games portfolio. Through LeoJackpot our players will have access to the exclusive jackpots while playing their favourite games.”
Rising Above the Competition
BlueRibbon is thankful for the new deal and they strongly believe that like LeoVegas, all online gaming brands should want to set themselves apart from their competitors with its gaming solutions.
“We believe that online gaming brands need to differentiate themselves and are looking for solutions to help them to acquire and retain players,” said Amir Askarov, co-founder and CEO of BlueRibbon Software.
This deal comes after the agreement with Genting, which saw Genting acquire live dealer Authentic Gaming from LeoVegas.
In other news, LeoVegas was penalized by the Netherlands’ gambling regulatory body last month. The reason was that they offered its betting products to native customers without having the necessary permissions to operate in the newly regulated Dutch gambling market. As a result, the Swedish live casino provider had to pay a €350,000 fine.
However, besides this unfortunate situation, there has been good news, too. LeoVegas got their Swedish gaming license expanded. Their initial two-year gaming license has been reconsidered and it resulted in LeoVegas getting the license extended to five years.