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Ezugi Explores Italian Market Alongside Blox

By: Staff Writer, April 16, 2021


Ezugi has announced a new partnership with leading casino brand Blox Italy.

Ezugi has enhanced its position in the Italian market by linking up with online gambling platform provider Blox.

Helping Ezugi Strengthen Its Italian Presence

Blox’s content portfolio includes slots, table games, and live casino. Now, Ezugi’s entire suite of live dealer titles will become available to its operator partners. 

“We have a comprehensive understanding of what operators and players in the Italian market are seeking and live casino is at the top of that list,” noted Karl Grech, chief marketing officer at Blox.

That’s exactly why they have partnered with Ezugi; “to add some of the best live dealer content to our offering.”

“Its games provide a truly exciting and authentic experience,” he added. And this will “allow our operator partners to position themselves as the leading live dealer casinos in the market.”

This collaboration is the latest in a string of partnerships unveiled by Blox so far this year. Ezugi is following in the footsteps of Wazdan, Nolimit City, Pragmatic Play, Espresso Games, and Gamzix.

Meeting the Demand

Ezugi, who recently spoke to LiveCasinos, will elaborate upon its Italian market aspirations. The new move will see its content roster become accessible by the operator’s partners. This includes live casino games such as 32 Cards, and Lucky 7.

“The Italian market is performing incredibly well,” said Rais Busom, territory manager of Italy and Spain at Ezugi. The provider is happy to be expanding its presence in the country through this deal. “The provider counts some of the biggest brands among its partners, and they will now be able to access our award-winning content.”

“Live dealer is fast becoming one of the most popular game categories in Italy and beyond,” he added. Their titles allow operators “to meet this demand with games that have been designed to deliver a superior player experience from the very first round to the last.”

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