Svenska Spel partners with Evolution as Swedish market prepares for new gambling law
This month has started pretty great for the live casino top-notch supplier Evolution Gaming.
Just a few days after the company has been selected by Swedish horse racing operator AB TravochGalopp (ATG) to supply their new live dealer casino, they have announced a new deal.
The Swedish state-run gambling company Svenska Spel has partnered with Evolution Gaming to launch a live dealer casino offering in the re-regulated Swedish market at the beginning of 2019.
Pride and Joy
Martin Carlesund, Group CEO at Evolution Gaming, described this collaboration as a cutting-edge deal.
“This a truly ground-breaking agreement between our two companies, both of which are very deeply rooted in Sweden. Sweden is a key market for Evolution, and we are honoured to have been selected by such a big name in that market as Svenska Spel.”
Svenska Spel will launch the Evolution live casino games after the country’s new gambling legislation comes into force on 1 January 2019. The new Svenska Spel Live Casino will be provided with complete live casino solutions.
Sebastian Johannisson, Evolution’s Chief Commercial Officer, is pleased with the deal that will both satisfy Swedish players and, at the same time, contribute to the growth of both companies.
“We are proud of our market-leading Live Casino solutions and content, and we are confident of their ability to bring excitement and joy to existing and new Svenska Spel customers. We are looking forward very much to 2019 and to helping SvenskaSpelmaximise its opportunities in the new re-regulated market.”
Svenska Spel Ready for Gambling Market Re-Regulation
Founded in 1997 by the merger of The Money Lottery and Tip Service companies, Svenska Spel is Sweden’s largest gaming company.
With brands like Lotto, Triss, Stryktipset, Oddset and Vegas, it conducts sales through approximately 6,700 agents, 2,000 restaurants, pubs and bingo halls. Through its subsidiary Cosmopol Casino, Svenska Spel operates four casinos in Sundsvall, Malmo, Stockholm and Gothenburg. They deliver attractive games in a responsible manner and all that with a high level of protecting the customer.
The company works actively to counter gaming problems through information and concrete tools for customers to allow them to control their gaming habits.
Svenska Spel Sport & Casino MD Fredrik Wastenson commented: “We naturally carried out a thorough market review with regard to our choice of Live Casino partner. We are confident that Evolution Gaming offers the very best solution for Svenska Spel and its current and future players. Evolution’s world-class Live Casino will mean not only the best possible choice of live games for our players but also highly enjoyable and secure gaming experiences.”