Couple of days ago UK’s independent organization of the advertising industry, The Advertising Standards Authority (ASA) has banned an e-mail ad by Casino Classic because of its misleading content.
“No Risk and No Tricks”
The questionable e-mail ad suggested that the players can win a free bonus of £500 without making any deposit. Prospective player could conclude that the eventual winnings made with the bonus money in the first hour of play will be completely free. The end of the promotion ad did state that casino’s terms and conditions apply. Still the ad was titled “Play Casino with a £500 FREE Casino Bonus £500 FREE No Deposit Required” even though according to the terms and conditions the players needed to make a deposit of at least £20 to be able to cash out.
So, as it turned out, there was more to this offer than it was stated. The bonus offer was subject to wagering requirements which means that the players who decided to take up on this offer needed to wager at least 20 times. Also, they were required to win at least £20 on top of the given £500 bonus, because otherwise they could not withdraw the winnings. None of this was implied in the e-mail and neither was the fact that the maximum cash-out amount is limited to £100.
Misleading Ad Ends Up Canceled
To their defense Casino Classic stated several arguments. One of them was that there was indeed no risk for the players, as they would receive the free bonus without making a deposit. Furthermore, they also stated that the terms and conditions were available to be read at any time at their website. As a response to this, ASA pointed out that the link included “Click here to claim now!” lead the players to the bonus page which did not include terms and conditions. To their defense Casino Classic stated that it was the responsibility of their affiliates who were in charge of distributing the ad. They did, however admit, that the text should have contained information about wagering and cash-out requirements. Finally, the ASA brought a decision that the ad should be canceled and that in the future it should contain all relevant information for the players.