888 Holdings has debuted its ‘Orbit’ online gaming platform in New Jersey, claiming it as its “most exciting product development in recent years”.
A little over a year ago, the platform was launched with great success within a UK market.
Now, the firm claims that various upgrades were made that will ensure a faster and easier process for Garden state users to browse for the specific titles, while being offered a more personalized experience at the same time.
As an online gaming platform, Orbit is designed to deliver a superior user experience.
Interface response is now up to three times faster than previous versions, with players having access to 239 slot games, 15 table games and 13 live casino tables.
35 new slot games are also included, featuring exclusive content developed by 888’s specialist in-house studio, Section 8, in addition to a suite of live casino titles, such as blackjack, roulette, baccarat, and ultimate Texas Hold’em, with NetEnt, SG Digital and IGT being some of the operators featured.
Itai Pazner, CEO of 888 Holdings, hailed the Orbit platform as being without a doubt one of 888’s most significant product innovation in recent years.
The platform is also designed in a way to support the company’s focus on delivering the safest, most exciting, and at the same time most enjoyable online gaming experience to their players across regulated markets.
He also pointed out all the markets where the platform has already been rolled out including their key regulated markets, such as the UK, Sweden, Denmark and Italy.
“The introduction of the Orbit platform will take this to the next level: It’s smoother, more immersive, and its unparalleled performance gives us a unique advantage in attracting players and encouraging user engagement with our diverse portfolio of games,” Pazner said.
The firm is confident that the combination of usability and personalization will appeal to a large number of players in the US market, starting with 888’s customers in New Jersey.
888 has developed a growing reputation amongst customers for delivering a cutting-edge gaming experience, ever since their New Jersey launch in 2013.