Pragmatic Play solidifies partnership with BetVictor
Pragmatic Play, one of the leading content provider to the gaming industry, has strengthened its partnership with BetVictor.
The two companies have extended the agreement to now include Live Casino offering in addition to the slot portfolio.
The Growth on the British Market
The deal marks further expansion of Pragmatic Play’s Live Casino offering in the UK.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, commented on the recent move.
“Our Live Casino portfolio is a point of pride in our multi-product offering,” she said.
And they are delighted to offer it to BetVictor’s customers under an agreement that deepens their partnership.
“We have prioritized growing in regulated markets,” Summerfield noted. That’s why they are very excited to expand with, according to them, such “a well-respected UK operator.”
The Continuation of Successful Cooperation
Pragmatic Play has previously partnered with the British bookmaker and gaming operator to supply it with its video slots.
“Pragmatic Play’s slot portfolio has been an excellent addition to our offering,” Turlough Lally, Director of e-Gaming at BetVictor, stated.
Therefore, Lally added, they are thrilled to add their Live Casino content to their offering, too.
“Their Live products have a wide scope,” he noted. They are both aimed at players who enjoy a traditional casino experience and also players who enjoy swifter gameplay. At the same time, they are also accommodating mobile players.
“It is a very good fit for us, and we cannot wait to see how our customers react,” Lally concluded.
Pragmatic Play’s full portfolio of content, including Slots, Live Casino and Bingo products, are available through a single API integration.
The supplier says its Live Casino is growing fast since being launched a year ago. It now offers Blackjack, and Roulette, including localized and speed variants of this land-based classic. Moreover, it includes recently added Baccarat and Speed Baccarat products, as well.