The Latest Casino Industry News & Articles

Home » News » Pragmatic Play Continues European Expansion with LuckyDays Partnership

Pragmatic Play Continues European Expansion with LuckyDays Partnership

By: Staff Writer, April 21, 2021

The provider’s Live Casino offer is now available on the operator’s platform.

Pragmatic Play has partnered with LuckyDays to take its Live Casino offering across Europe.  

What the Deal Covers

The operator’s players now have access to Pragmatic Play’s strong portfolio of Live dealer games. 

This includes recent releases Mega Roulette and Mega Wheel, the supplier’s first game-show inspired titles. Moreover, it contains a plethora of engaging table games. 

The provider’s diverse collection of Live Casino products is broadcast from a state-of-the-art studio in Romania. It utilizes the latest 4k video technology and audio systems, hosted by professionally trained dealers.   

Expanding the European Reach is a Priority

Pragmatic Play’s latest agreement further expands its footprint in Europe, following similar Live Casino deals with leading providers such as Betway, Kindred and more. 

Lena Yasir, Vice President of Malta Operations at Pragmatic Play, commented on the deal. “We’re delighted to be taking our growing Live Casino offering live with LuckyDays. Expanding our reach in Europe has been a priority for us, so we couldn’t be happier to agree this deal.” 

According to Josh Logan, Casino Director at LuckyDays, “Live Casino is a key product”. And with Pragmatic Play’s “quality and diversity of tables” they are a given to partner with in this vertical. 

“We are thrilled to be able to offer their product to our customers,” he added. 

“With their innovative content and strong roadmap, we envisage this collaboration continuing to go from strength to strength into the future.”

Recent Ventures

Pragmatic Play has also boosted its live casino reach by expanding the existing agreement with GGPoker. The provider’s complete collection of Live Casino products is now available on GGPoker’s online casino. The “milestone integration” also includes Pragmatic Play’s latest Live dealer products – ONE Blackjack and the upcoming hit Dragon Tiger. 

Yasir said that the growth of their Live Casino vertical has been “a real success story for us.” And they are more than happy for it to continue with this important commercial expansion.  

“Our impressive start to the year continues with this deal and we look forward to many more milestones achieved in the coming months.”

More Interesting News & Articles