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Playtech Triumphed Over Google And BP

By: Marica K, July 21, 2016
Playtech beat Google and BP as the best presenter at ICE.

Playtech beat Google and BP as the best presenter at ICE.

Global leaders in delivering gaming services and solutions – Playtech, known for their omni-channel gaming software, which offers accessibility to their products with a single wallet through any platform, have beat Google and BP at International Corporate Event – ICE Totally Gaming 2016. Actually, the leading providers were awarded the prize of “Most Effective Agency Collaboration” at the exhibition in London this year in February. They teamed up with 2heads to design a head-turning stand which was recognized as the most efficient and the most attractive one.

Leaving The Giants Behind

Playtech decided to entrust their appearance on the ICE Totally Gaming 2016 with 2heads, experts in exhibition design at live events through 3D environments, digital and video content for the presentations at the exhibitions or tradeshows. In a 40-minute long presentation their stand has managed to draw the attention of the visitors and the judges as well. According to judges comments “Playtech entry consistently performed on all criteria and, especially with the quality and proof of ROI and also the clarity and explanation from brief through to delivery. This was enough to leave giants such as Google and BP behind and proudly receive the prestigious award for the “Most Effective Collaboration”.

About ICE Totally Gaming

Once again ICE lived up to the expectations and delivered an exceptional exhibition according to both exhibitors and visitors. Based on the analysis performed by a London-based research firm, Fusion, ICE is among the top three business-to-business exhibitions. This year a three-day long exhibition took place at Victoria and Albert Museum in London. ICE Totally Gaming is, probably, the most important event in gaming industry, it provides space for the businesses to promote their companies, solutions and products and it covers a variety of gaming sectors, betting, bingo, online casinos, live dealer casinos, mobile and social gaming and many more. Apart from exhibitions, during the three days visitors and participants have the opportunity to attend seminars and conferences and learn about the business or new trends from experts in the industry. This event gathers the most eminent providers, regulators, operators so winning a prize at ICE is definitely a worthy recognition of quality, which Playtech’s COO, Shimon Akad confirmed in his statement: “The award provides fantastic recognition of all the hard work that went into designing, developing and building our stand at ICE Totally Gaming to successfully showcase our pioneering Playtech ONE offering.”

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