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Playtech to Deploy POP and Transform Content Creation and Discovery

By: Staff Writer, January 15, 2019


Playtech out to reshape the game creation process with POP

Playtech has launched an enhanced content aggregation solution that will change the way the content is created, discovered and distributed by operators.

POP as Tipping Point

Playtech Open Platform (POP) is the new aggregation technology designed to be the next stage of innovation in transforming content creation and discovery.

Integrated through the company’s driven IMS platform and connected to the supplier’s new Marketplace content discovery system, POP gives operators access to advanced marketing, operational support, advisory, CRM services and benefits of Playtech Engagement Centre.

Shimon Akad, Playtech COO, believes POP will fortify Playtech position in the industry.

“Playtech’s technology continues to serve as the architecture of the betting and gaming industry for operators and content providers.POP will cement Playtech’s status as the platform and technology provider of choice in the industry, by bringing unparalleled access and integration capabilities to users.”

“Combined with Marketplace and GPAS (a range of content design), we are looking at the future of content creation & discovery for the industry” he added.

POP is basically delivering aggregate content from the leading game developers in the industry on the one single platform which significantly simplifies third-party content aggregation for Playtech licensees. POP provides operators with access to a growing library of leading industry suppliers, including IGT, Red Tiger and Blueprint.

Buzz Bingo Among First to Use POP

Newly re-launched bingo operator Buzz Bingo has become one of Playtech’sfirst licensees to use POP when two companies recently partnered for the full suite of IMS player management technology.

“Our partnership with Playtech has the potential to be a game-changer,” said Buzz Bingo CEO Chris Matthews. “The new platform takes us to the next level and will allow us to deliver a significantly enhanced player journey across both retail and digital. We’re really excited about what’s ahead as we continue to develop our offer.”

Peter Mares, chief technology officer at Playtech’s Games Innovation Labs, explained the third-party content access and integration has been a problem for operators for a long time and that this new technology will drastically change and facilitate the process and contribute greatly to licensees.

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