Playtech unrolls a new live dealer studio called Elevation
A premium provider of online gaming solutions Playtech has partnered with GVC Holdings and launched Elevation, a brand new dedicated live casino studio.
Playtech and GVC Partnership
Playtech and GVC have decided to continue their existing relationship.
According to the latest deal, Playtech will provide technology and content across GVC’s gaming and sports betting brands. This includes PartyPoker, PartyCasino Sportingbet and bwin, among others.
Playtech chief operating officer Shimon Akad commented on the partnership:
“As the parent company behind some of the most iconic brands in online gambling, GVC has been a key partner for us for many years, and we’re delighted to be extending that partnership with the development of Elevation.
We’ve significantly invested in our live casino technology and facilities in recent years, in addition to continually diversifying our content – so in a year when we’ve done more than ever to enhance our product, it seems only fitting to be working with an industry leader to deliver an ever-more innovative live experience.”
Earlier this year the two brands signed an extended agreement, according to which Playtech will provide its products and services to all GVC brands until 2025.
About the Launch
Over the next two months, the London-listed gaming technology provider will launch The Elevation Live Casino across GVC’s brands.
In the beginning, Elevation will feature five Blackjack tables and a Roulette wheel studio, but more Live Casino versions of popular table games will be added in the coming weeks.
GVC chief operating officer Shay Segev commented:
“Live casino is one of the major growth areas in the online gambling market, with players looking for a more immersive, entertainment-driven experience. Significant investment has gone into delivering the first stage of the Elevation studio and we’re delighted with the results.
“Playtech’s track record and experience in delivering innovative live casino technology and content is unsurpassed. We’re looking forward to continuing our successful partnership and delivering a world-class player experience.”
Over the past year, Playtech has expanded its Live Casino presence in a number of new markets, one of them being Spanish market. It doesn’t seem they will be stopping any time soon, so we look forward to hearing some good news from them in the near future.