Playtech Extends Exclusive Partnership with Betfred Until 2024
Playtech has announced it has extended its long-standing partnership with major operator Betfred.
The collaboration will last for another four year, which means until 2024.
The extension of the partnership marks a new chapter in a long and successful relationship between the two companies dating back over ten years.
According to the agreement, Playtech will continue to provide its exclusive services and content to its long-term partner Betfred. This includes Casino, Live Casino, Bingo and Poker games, which will be available in the UK.
The new deal also includes the extension of Betfred’s dedicated Live Casino space.
It was first presented in 2018, at a Playtech’s studio in Riga. The design is meant to fully reflect the look and feel of the company’s distinctive branding.
Shimon Akad, Chief Operating Officer at Playtech, commented that the company is delighted to continue working with Betfred. They consider it “the world’s largest independent bookmaker and a key long-term partner for Playtech.”
That’s why they are glad that Betfred “has chosen to commit to an exclusive agreement across four key verticals.”
Akad also spoke about Betfred’s decision to invest in an exclusive Live Casino space in 2018. It was “a significant step” in developing their working relationship, and “has seen Betfred develop a highly compelling Live offering”. They are very much looking forward to working together over the next four years.
Akad promised they will “continue delivering innovative content backed by industry-leading technology”.
Rakesh Chablani, Managing Director at Betfred, also spoke about having a strong and successful partnership with Playtech for a decade. To them, the extension of our exclusive agreement for another four years represents “an exciting opportunity” to continue growing their business.
“We’re passionate about creating the best possible player experience across all verticals,” Chablani said. He is pretty confident they will continue to further develop their dedicated Live Casino space.
“An unparalleled selection of Casino, Bingo and Poker content, will allow us to do exactly that”, he concluded.