Playtech expands its reach to England and Sweden with Jackpot.com deal
The premium provider of casino solutions, Playtech, has announced it has signed up a deal with Jackpot.com, a brand owned and operated by Lottomatrix.
Thoughts on Latest Partnership
The newly formed partnership with Jackpot.com will see Playtech launch its live casino content both in the United Kingdom and Sweden.
Jackpot.com launched in 2016, and has since become a leading operator in the lottery space.
The operator emphasized that thanks to the expanded games offering customers will now able to access a variety of new content. This includes titles such as Justice League and the Sporting Legends suite, powered by a series of progressive jackpots.
Head of CRM Jackpot.com, Angel Jane Agius, stated:
“We’re delighted to partner with Playtech to bring its industry-leading content to our audiences in the UK and Sweden. We look forward to developing this partnership further as we continue to grow our content offering.”
Playtech’s Further UK and Swedish Growth
James Frendo, casino director at Playtech, said that they are pleased that Jackpot.com has chosen Playtech as its casino software partner, which underlines “the continued strength” of Playtech’s casino and live casino offering.
Frendo also said:
“Playtech’s scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets.”
This isn’t the first Playtech’s Swedish venture. Playtech entered the Swedish market in October this year, when it partnered with land-based casino operator Swiss Casinos to launch both Jackpot casino games and live dealer offering.
Recently, Playtech has been busy partnering up with companies not only in the UK and Sweden, but across globe. Recently, the company has been focused on Playtech’s Latin American growth. The latest live dealer content deal was with Casino Barcelona.