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Playtech Live Casino Arrives in UK & Sweden with

By: Staff Writer, December 3, 2019

Playtech expands its reach to England and Sweden with deal

The premium provider of casino solutions, Playtech, has announced it has signed up a deal with, a brand owned and operated by Lottomatrix.

Thoughts on Latest Partnership

The newly formed partnership with will see Playtech launch its live casino content both in the United Kingdom and Sweden. launched in 2016, and has since become a leading operator in the lottery space.

The operator emphasized that thanks to the expanded games offering customers will now able to access a variety of new content. This includes titles such as Justice League and the Sporting Legends suite, powered by a series of progressive jackpots.

Head of CRM, Angel Jane Agius, stated:

“We’re delighted to partner with Playtech to bring its industry-leading content to our audiences in the UK and Sweden. We look forward to developing this partnership further as we continue to grow our content offering.”

Playtech’s Further UK and Swedish Growth

James Frendo, casino director at Playtech, said that they are pleased that has chosen Playtech as its casino software partner, which underlines “the continued strength” of Playtech’s casino and live casino offering.

Frendo also said:

“Playtech’s scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets.”

This isn’t the first Playtech’s Swedish venture. Playtech entered the Swedish market in October this year, when it partnered with land-based casino operator Swiss Casinos to launch both Jackpot casino games and live dealer offering.

Recently, Playtech has been busy partnering up with companies not only in the UK and Sweden, but across globe. Recently, the company has been focused on Playtech’s Latin American growth. The latest live dealer content deal was with Casino Barcelona.

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