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Playtech Launches Custom-Tailored Live Dealer Studio for Betfred

By: Staff Writer, July 31, 2018

Playtech extends Betfred deal with dedicated Riga-based live casino studio area

Software and service provider Playtech has announced the continuation of their ongoing partnership with Betfred and this time, they are developing a live casino experience together.

Playtech has introduced a new custom-made live casino studio area exclusively for Betfred, which will be Betfred’s first ever dedicated live facility.

Step Forward

The Warrington-based operator’s investment in this dedicated space in Playtech’s facility is a huge step forward in the expansion of their live casino offering.

Betfred’s live casino area is located in Playtech’s studio in Riga, Latvia, and it features both live roulette and live blackjack tables. Developed in a manner to replicate the look and feel of the brand, Betfred live dealers are wearing specially designed uniforms with the company’s distinctive color scheme whereas the designated area itself will also replicate the look of the brand.

“With our new bespoke live casino studio, we wanted to create something really special for our players, and we’re confident that the finished product will exceed their expectations”, says Rakesh Chablani, Betfred’s managing director.

Next Chapter in Cooperation

It is a player-focused project since regular Betford players had the chance to say what they expect from a live casino offering through a customer validation process.

Playtech and Betfred have been partners for a while and in 2017 they signed an extension to their partnership deal until at least 2020. The launch of the new studio area only marks the beginning of their next chapter.

“This is a major achievement that we believe will be a game changer for our live casino product.”, Chablani added.

Shimon Akad, COO at Playtech commented the launch “We’ve significantly invested in live casino in recent years, particularly with the development of our 8,500 sqm studio facility in Riga, and we’re confident Betfred will also reap the benefits of investing in the expansion of their live offering.”

Playtech and Betfred first signed a partnership deal in 2013 and have since then had a very strong collaboration. As soon as they made their tie-up public, they launched mobile Live Dealer Casino solution.

Betfred soon launched iOS and HTML5 versions of roulette, baccarat and blackjack tables in addition to their offerings on Android devices. It has been only a first step in Betford’s plans to increase its mobile portfolio and establish itself as the leader in mobile gaming.

The two companies have really worked out all the advantages of their partnership and it has ever since been a very fruitful collaboration, achieving success after success.

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