Playtech slides into the Swiss iGaming market
Global gaming technology and services provider, Playtech, signed a deal with land-based casino operator Swiss Casinos.
The Entry into Re-regulated iGaming Market
Since Switzerland’s new gambling bill came into effect earlier this year, the Swiss online gaming market has finally started coming into place.
Under the revised gambling law, only the country’s land-based casinos are allowed to conduct digital gambling activities.
Intending to lead the market, Playtech has helped Swiss Casinos become the first operator in Switzerland to launch both Jackpot casino games and live dealer offering.
Moreover, with this deal, Swiss Casinos will be supported by Playtech’s IMS player management system that gives their customers a seamless experience across any device.
The Opportunity to Grow
Commenting on the partnership, Playtech’s Group COO, Shimon Akad: “Live casino is a hugely exciting growth area for Playtech, and we’re proud to partner with Swiss Casino on Switzerland’s first venture into this space. They are the ideal company to introduce live games to the country given their leading market position in Switzerland.
“This kind of partnership, opening up a new sector in a newly regulated market, is a perfect example of our strategy in action. We look forward to a long, successful partnership with Swiss Casinos.”
Marc Baumann, the CEO Swiss Casinos Group, said: “The new Money Gaming Act has given casinos in Switzerland the opportunity to enter the online market for the first time. Swiss Casinos has successfully established itself as the market leader for landbased casinos in Switzerland. Choosing the partner for the online platform then was our top priority and we are delighted to partner with Playtech.
“Through our partnership with Playtech, we want to continue the success story of Swiss Casinos in the online market as well. The outstanding offer, the high competence of the team and the flexibility in adapting to the regulatory requirements have laid the foundation for successful and long-term cooperation.”