Playtech signs a deal with Totalizator Sportowy to enter the Polish online gaming market
Poland’s state-owned lottery operator, Totalizator Sportowy, has selected Playtech as a supplier for its online casino platform and games portfolio.
Playtech Makes Poland Entry
London-listed gaming technology provider, Playtech, has been awarded the exclusive contract to launch a new online casino for the Poland firm.
Playtech has been selected through a competitive tender process organized by Totalizator Sportowy governance due to its key strengths and experience as the world’s leading omni-channel gaming software, systems and service supplier.
Totalizator Sportowy has been operating the lotto brand in Poland for over 60 years and decided to take the next step and expand with its iGaming launch. The process of selecting a perfect partner was very hard and time-consuming but they have managed to select one of the best suppliers in the world.
The launch of an online casino is a breakthrough moment not only for Totalizator Sportowy but also for the Polish entertainment market. Top notch provider like Playtech will perfectly handle this job with its expertise and experience in combination with Totalizator Sportowy’s deep understanding and knowledge of the Polish market.
Playtech CEO, Mor Weizer commented the Totaliztor Sportowy deal by welcoming the Poland’s No 1 operator to Playtech family.
“Given the scale and flexibility of our gaming platform Playtech is the partner of choice for leading land-based operators that are best placed to lead the online growth of newly regulating online markets.”
Complete Online Portfolio to be Integrated
Playtech will integrate its complete online award-winning casino platform, best-performing games portfolio, with the technology further providing digital marketing and gaming consultancy services for Totalizator Sportowy.
Players will be able to enjoy best online slot and live dealer games including blackjack, baccarat, and roulette and casino hold’em and therefore experience the ultimate personalized gaming experience.
This deal with the Polish company is a part of Playtech’s strategy to partner with the leading land-based brands and institutions in newly regulated online markets. By offering the leading games content, its data driven marketing and CRM capabilities of IMS platform, Playtech is in a great position to service the leading brands in new markets.
Just in February, Playtech has penned a similar deal with Portuguese lottery leading brand, Santa Casa da Misericordia de Lisboa, for integrating Playtech’s IMS platform.