Playtech deals with Ladbrokes Coral to enhance its Live Casino department
London-listed gaming technology provider Playtech has released a built-in bet slip for Ladbrokes Coral’s Live Casino department, enabling thus players to simultaneously follow live football action and place bets without leaving the casino table.
This is the first time for a bet slip to be fully integrated into a live casino product.
The new offering, developed by the firm’s Playtech Live subsidiary, features Roulette operated by sports-trained dealers who will provide match commentary throughout the remaining matches of the World Cup 2018. Punters can also look forward to an exclusive video wall displaying match highlights and stats.
Marketing solutions supplier Fresh8 was the number one choice of Playtech to deliver the most optimised and popular bets to all users.
Playtech and Ladbrokes Coral have worked together to integrate the bet slip, and it is the latest sports betting casino crossover yet. In 2017, the provider created a Live Roulette product inspired by Cheltenham Festival and it featured live streaming of all races.
The First to Break the Ice
Playtech head of live casino innovation Kevin Kilminster has commented on the venture and declared it to be a “significant step forward for the live casino experience.”
Kilminster has also said that sports fans will no longer have to choose between playing Roulette and catching up with the important sports events live.
“With everything they need to place sports bets fully incorporated into the Live studio, it’s a more convenient and engaging experience for the players.”
Playtech representative has also highlighted that this is the first time that any supplier delivered a full solution bringing thereby an operator sportsbook offering into a live casino client.
Likewise, Ladbrokes Coral live casino product manager Antonio Ruggeri has said that the casino is proud to be part of the project.
“This technology adds a brand-new dimension to our live offering and is a great opportunity for players who enjoy sports betting to try out the live casino environment without missing out on any of the action.” Both are more than confident that clients will appreciate and enjoy the new bet slip.