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Playtech Enhances Games Marketplace Platform Offer

By: Staff Writer, January 29, 2020

Playtech adds Quickspin, Eyecon to Games Marketplace platform

Leading developer and supplier of live dealer solutions and games, Playtech, has announced that it had integrated Quickspin, Eyecon and other leading content providers into the Playtech Games Marketplace platform.

Convenience for All

By signing deals with some of the biggest content providers in the industry Playtech will boost its Games Marketplace portfolio, and it will also considerably expand the scale and reach of its gaming content.

Under the terms of the partnerships, content providers will be able to deliver their games through the Playtech Games Marketplace, via the Playtech Open Platform.

Playtech’s scale and distribution network will be beneficial, as they would gain more exposure to its customers.

Through the Playtech Games Marketplace, licensees are provided with a single, unified platform for content discovery, configuration and insight.

Home of Great Content

Anthony Evans, VP of Product Strategy at Playtech, stated:

“Playtech’s scale and distribution is a powerful offering for potential partners. But more importantly, this is a great example of how we can collaborate with the industry’s leading content providers to create an offering with significant mutual benefits. While these content providers gain greater exposure, we know our customers will love the expanded content offering now available to them.

 Playtech Games Marketplace is fast becoming the industry’s home for great content, emphasising Playtech’s wider role as the essential infrastructure of the industry.”

The main aspect of these ongoing partnerships will be bonusing technologies. The aim is to build an integration which is compelling both to Playtech customers and their player base.

In addition to being able to configure the third-party content, customers will be able to apply the functionality of IMS bonusing, and the wider Engagement Centre capabilities, to the content, creating a stronger and more unified engagement experience for its players.

Playtech has recently also extended the partnership with Endemol Gaming, and the agreement included the launch of their branded live game shows.

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