Playtech extends Endemol cooperation
Playtech, a premium gaming technology and services provider, has announced that it extended its partnership with Endemol Shine Gaming, a part of Endemol Shine Group’s global content creator, producer and distributor.
About the Agreement Renewal
The latest deal is created to leverage a number of quiz brands, including the famous Deal or No Deal, Money Drop and The 100K Drop, within the company’s fast-growing live casino offering.
Angus Nisbet, managing director of digital bingo, at Playtech stated:
“After many successful years working with Endemol Shine Gaming, we’re delighted to be extending our partnership.
Deal or No Deal is consistently amongst our top-performing bingo rooms, and we’re confident that players will embrace the chance to experience a genuine gameshow atmosphere with our new live variant.”
Anil Mistry, director of games and gambling at Endemol Shine Group, added:
“Deal or No Deal Bingo has been a great success, and the perfect brand extension. Extending our partnership with Playtech is a natural step to giving fans of the brand the best gaming experience possible. Deal or No Deal and the Money Drop are stand out gameshows and we are excited to see them grow into the innovative live gaming vertical.”
Delivering New Bingo Games
Playtech partnership with Endemol Shine Gaming will also bring a new, exciting game prototype to the live gaming market with £100k Drop and Money Drop model, centred on an “all or nothing” concept.
Edo Haitin, managing director of live casino at Playtech, said:
“At Playtech, we are continuously investing in the highest levels of live gaming experiences, and the partnership with Endemol Shine Group to launch our first branded live game shows definitely signals our aspirations in the field. We are confident these games will be an exciting addition to our already engaging portfolio.”
“2020 will see Playtech live casino investing and delivering strongly in the Live vertical of game shows, alongside strong innovation throughout our core game offering, cementing our position as a global leader in the live gaming entertainment,” he concluded.