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NetEnt Seals The Deal with Gauselmann To Enter Italian Retail Market

By: Marica K, October 12, 2016
NetEnt's popular titles Eggomatic and Starburst will be available on Italian land-based slot machines.

NetEnt’s popular titles Eggomatic and Starburst will be available on Italian land-based slot machines.

One of the leading online gaming solutions providers Swedish NetEnt are spreading on Italian retail market, as they have signed a licensing agreement with Merkur Gaming Italia, a subsidiary of German Gauselmann Group. NetEnt’s content will be available on one of the largest slot machines market, through Comma 6a gaming machines. The new cooperation will see two of NeEnt’s games available to Italian punters as of March 2017.

Spreading on Land-Based Market

Gauselmann Group is one of the European leaders in land-based gaming, which is still a new territory for NetEnt. According to the press release, Chief of European Market Operations and MD of NetEnt Malta Ltd. Enrico Bradamante expressed his satisfaction about this new cooperation with the German company and added that “the partnership combines our vast online gaming experience and award-winning digital games with one of the world leaders in the land-based gaming machine industry”.

This newly-signed agreement will allow NetEnt to enter the Italian market, starting with two popular titles: Eggomatic and Starburst. Two of the most popular 5 reel video slots by NetEnt will be distributed to 3,000 Comma 6a machines operated by Merkur Gaming Italia, but also according to the agreement, the games will be available on other machines too. The scheduled date for official launch of NetEnt’s gaming content on land-based machines in Italy is set for March next year.

Comma 6a or NewSlot

Italian Comma 6a market comprises of over 350,000 machines, which makes it the biggest single gaming machine market in Europe. The monthly gross revenue made from these machines amounts up to €500 million. Comma 6a slot machines, also known as NewSlots limit the amount of money for betting, so the maximum possible bet is €1, while the maximum win is €100. These machines were recently modified in accordance with the new gaming regulations which included the possibility for several punters to play at the same time, as well as security measures in order to prevent the underage players from gambling.

The reason why there are so many of these machines installed is that the regulation allows the installation of Comma 6a slot machines in hotels, restaurants and bars.

 

 

 

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