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NetEnt Expands To Latin American Market With Codere

By: Marica K, December 7, 2016
netent-and-codere-in-mexico

NetEnt online casino games will be available to Mexican players through Codere.

One of the leading developers of online gaming content, Swedish NetEnt are looking to expand their reach to the regulated market of Latin America. Namely, NetEnt’s premium content will be available to the players in Mexico through their existing partners, Spanish Codere who are the leading company in the gaming sector of Latin America.

Old Partners in the New Regulated Market

An important part of NetEnt’s growth strategy is expanding their business and offering their top-class quality content and solutions to regulated markets across Europe and the World. This was one of the reasons why they initially partnered with Codere, leading Spanish gaming company. The first licensing agreement between these two parties was signed in 2015 under which Codere was licensed to provide a wide range of NetEnt’s online casino games to Spanish players.

After a year of successful cooperation the two giants in the business have decided to ink another deal, which would allow Codere to deliver NetEnt’s products to Mexican regulated market. This will be a milepost for the Swedish developer as this is their first step into the Latin American market. With twenty years of experience their position in Europe as a leading provider of top quality gaming solutions and content is firm and stable, so this seems as a good time to extend their reach outside of Europe.

Björn Krantz, Managing Director of NetEnt Americas LLC expressed company’s satisfaction with the new step in their strategy:

”I am really excited to enter the regulated online casino market in Mexico together with Codere. This is our first market entry in Latin America and marks another milestone as we follow our long-term strategy to enter and grow in new regulated markets. I’m convinced that we can support Codere’s online casino growth and that players in Mexico will enjoy our world-class thrilling games”, says Björn Krantz, Managing Director of NetEnt Americas LLC.

About Codere

Codere is the leading gaming operator in Spain, Italy and large part of South American market including Mexico, Argentina, Brazil, Colombia, Panama and Uruguay. They are the largest operators of land-based, online and mobile casinos in these regulated jurisdictions. It operates bingo halls, casinos, race tracks, betting shops and gaming terminals.

About NetEnt

NetEnt is an award-winning Stockholm-based online gaming software developing company and they have been operating since 1996. Net Entertainment offer features online casino games, Live Casino and mobile casino. Owing to the fact that they always employ cutting-edge technology and strive to deliver a premium quality experience in terms of play and entertainment, they have become one of the renowned names in the online gambling world. All of their software is developed in-house and their content is available across multiple platforms.

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