NetEnt enters Denmark through Mr Green partnership
NetEnt will expand their footprint into further regulated markets in Europe, this time by entering the Danish iGaming scene for the first time.
The premium live casino provider has scooped a deal with one of the most admired global operator, Mr Green, which will help NetEnt launch their live offerings in the country.
NetEnt Teams up with Mr Green
Mr Green has launched the full NetEnt Live portfolio to Danish customers, including Live Roulette, standard Blackjack and Common Draw Blackjack under the terms of the deal.
This is the first time ever that NetEnt’s Live Casino products have been made available in Denmark. The star of the show will definitely be Live Beyond Live suite of games. This selection of products will be provided to Mr Green in a custom-tailored, multi-table form for a true bespoke enjoyment.
“Live Beyond Live has given us the opportunity to provide our customers with a unique live casino experience that is a cut above the rest.”
“We have seen great traction in the markets where Live Beyond Live is being offered and it’s a natural step to extend this to the Danish market. This will complement further our already strong proposition in this region, consolidating further our presence, almost a year after the MrGreen.dk launch in December 2017.” Antoine Bonello, COO for Mr Green Ltd., commented the deal.
Another Notch in the Belt for NetEnt
Entering Denmark is just another victory in a row for NetEnt Live in 2018.
The company has recently launched an industry-first betting widget that allows players to place sports bets and play live casino simultaneously. The widget has since been endorsed by several notable operators including William Hill.
NetEnt also made a few milestone deals including the one with Penn Online and SvenskaSpel that allowed them to enter markets in Pennsylvania and Sweden respectively.
At ICE 2018, NetEnt unveiled its revolutionary new product, Exclusive Virtual Casino (EVC) where operators can offer a unique gaming experience with tailor-made and branded virtual multi-table casino. Mr Green and Unibet have already launched their EVCs and more will follow soon.
“We are proud to have launched our games in the Danish market and Mr Green is the perfect partner to do it with. Mr Green has a strong presence in Denmark and I’m certain that their players will enjoy our games and the features they bring,” said Henrik Fagerlund, MD NetEnt Malta Ltd.