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NetEnt Deals with William Hill to Expand its Live Casino Offering

By: Staff Writer, November 12, 2018


NetEnt pens deal with William Hill to supply its Live Dealer offering to one of UK’s biggest casino operators

NetEnt has joined forces with William Hill to offer a wide range of Live Casino games to its players.

Since William Hill is one of the biggest live casino operators in the world, NetEnt made a very important step towards prioritizing the UK market.

NetEnt Games Already Available at William Hill

The technical integration has already been finalized and NetEnt games are already live and available to William Hill customers.

Under the terms of the new agreement NetEnt will deliver its network tables offering, including Roulette and Blackjack to William Hill.

“I am very proud that William Hill has selected NetEnt for the delivery of Live Casino network tables. Having our games with one of the biggest live casino operators in the world is a great recognition of our Live Casino product. I’m certain that William Hill players are going to enjoy our games and the new features it brings,” says Henrik Fagerlund, MD NetEnt Malta Ltd.

As a leading digital entertainment company, NetEnt provides high-quality gaming solutions to the top online operators globally. Dynamic and engaging gaming experience keeps customers up to date with the latest technologies.

Focusing on Live Dealer Offering

NetEnt’s Live Casino focuses heavily on players’ feedback later used to improve the company’s products. The feature can be used by all players and an iterative product development process is a key to meeting the high demand from players. In addition, great marketing tools for operators through tailored campaigns for acquisition and retention are also available to William Hill.

William Hill will benefit greatly from this deal and meet the players’ ever-growing need for even more diversified portfolio and immersive experience.

“William Hill has a strong legacy in offering live casino and we want to provide our players with the best games on the market. NetEnt has an innovative approach to live casino games and we are happy that we now will be able to provide those games to our players,” says Barry Lennon, head of live casino at William Hill.

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