MuchBetter launches new service called CashDuster
The award-winning payments company, MuchBetter, has launched CashDuster, a brand new service designed to help operators engage with their customers.
Its payment app is the first one on the market to include a marketing channel.
Payment App Becomes an Engagement Channel
MuchBetter is a payment app launched in 2017.
It is the preferred payment app of many global gaming sites, as it provides an alternative to traditional eWallets such a Skrill, Neteller, Ecopayz and Entropay.
Now it includes CashDuster feature that lets operators display marketing campaigns and promotions on it.
The operators are now able to issue a promotion or special offer via the MuchBetter app, add custom conditions and set how long they would like the promotion to run, and how many customers can sign up.
Moreover, via MuchBetter, operators can support their promos with push messages and alerts and combine those with other features in the app such as MuchBetter loyalty engine or refer a friend.
CashDuster has therefore also become an engagement channel for iGaming brands and a powerful new way to market to already existing MuchBetter customers.
Final Thoughts by MuchBetter
“CashDuster is a new and totally unique feature from MuchBetter,” MuchBetter co-founder Jens Bader said about their newest service.
He added that no other payment system allows operators or merchants to extend their marketing channels in a way that Cashduster does.
“I hope this service cements our reputation as an eWallet that isn’t afraid to try new things. We’re always looking for ways to add value for its operators and CashDuster allows operators to directly engage with MuchBetter customers within our award-winning application in a meaningful, time-sensitive and interactive fashion” Bader also stated.
Starting from January 2020, CashDuster will be available to operators internationally, in all 180+ countries in which MuchBetter operates.