Mr Green introduces personalised jackpots feature to VIP clients
Premium online casino and live dealer operator Mr Green is making an important step forward in strengthening its foothold in the global gambling market.
The Swedish powerhouse has joined forces with BlueRibbon to develop a unique in-house jackpot product package.
Personalised jackpot service is set to be offered to Mr Green club royale members but will be limited to Swedish customers only.
Mr Green is looking to head forward with this innovative offering in order to present their most valued players with an individual jackpot system, enabled via the link-up with the jackpot marketing platform provider, BlueRibbon.
“Our new product ‘Personal Jackpot’ is a fully bespoke jackpot which adds an additional layer of excitement and anticipation during gameplay” head of gaming at Mr Green, Jacqui Gatt, explained.
He added that the first version will allow each player to see their current pot amount in the ‘My Account’ section, as well as in-game.
“We look forward to continuing development of this exciting new product together with the team at BlueRibbon, by expanding our offering across all player segments and introducing more innovative functionalities over the coming months”, he added.
Every Player Wins
The Jackpot widget will make all players into winners. The Players will monitor their pot build-up at all times and will be granted exclusive access into a feature that has thus far been available only as a classic casino option offered as a pooled jackpot prize.
“We are excited to have partnered with Mr Green, an innovative and market-leading online casino brand. They, like us, believe that bespoke segmented and achievable jackpots can deliver tremendous added value to players and personal jackpot certainly delivers in this regard. In a sector where competition is so fierce, and player demand so high, jackpots can ensure Mr Green will stand out”, Co-Founder and CEO of BlueRibbon, Amir Askarov, commented.
BlueRibbon is making firm steps forward on its own. The company has recently been given all-clear by the Malta Gaming Authority via a supplier license which can now be used to further expand ints footprint in the global gaming market.