Mr Green to make bow in Latvia
Mr Green, one of the biggest slots, live dealer, and sportsbook operator, announced it will be launching its brand in the Latvian igaming market.
Gaming Innovation Group (GiG) will provide the software platform for the roll-out.
Deepening the Existing Partnership
Mr Green, part of William Hill plc, and GiG are already working together – the supplier is providing a sportsbook solution for local brand 11.lv, in which MRG Group acquired a 75% stake in May 2018.
Janis Tregers, CEO Mr Green Latvia, stated:
“This is an exciting moment for the William Hill Group business in Latvia, where we move forward with our strategy to introduce a global brand such as Mr Green to the market. We see it as the perfect complement to the locally well established 11.lv brand, also hosted on the GIG platform.
Tregers also commented that “by working closely with GIG and leveraging their technology from product, compliance and other aspects we have been able to propel 11.lv to the second position among leading brands in the market. It is now time to make Mr Green a similar success.”
Mr Green’s Introduction to Latvian Market
According to the newly signed agreement, GiG will supply online casino, sportsbook and frontend services for Mr Green, which will help enhance its position in the market of the region.
As a result of the deal, Mr Green will be able to offer its end users “a competitive online casino and sportsbook with a unique front end where user experience and differentiation as key.”
Richard Brown, CEO of GiG, said: “I am pleased to announce this expansion of our collaboration and partnership with Mr Green.
Latvia is an interesting market for online gambling, we are looking forward to supporting Mr Green’s growth with a strong, safe and entertaining product,” he concluded.