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Microgaming’s Prima Network Partners Up with GVC Holding

By: Marica K, September 29, 2016
Around 50 titles will be available at GVC's bwin Casino, PartyCasino and PartyPoker.

Around 50 Microgaming’s titles will be available at GVC’s bwin Casino, PartyCasino and PartyPoker.

Microgaming-powered provider Prima Networks has signed an agreement with GVC Holding to provide gaming content to GVC’s recent acquisitions: bwin Casino, Party Casino and Party Poker. The aim of this deal is to expand GVC Holding’s offer via Microgaming’s Quickfire platform. The new partnership will result in GVC delivering premium content on regulated markets in Belgium, Spain and Bulgaria.

Conquering the European Market

GVC Holding are gaining speed this year and they started off with acquiring Group in February  for $1.71 billion in a tight bidding war with 888 Holdings. Now they continue to expand their presence in the regulated markets across Europe, primarily by teaming up with Prima Networks powered by Microgaming. bwin Casino, Party Casino and Party Poker will have access to some of the best games in the market via Microgaming’s award-winning Quickfire platform. Around 50 titles will be added to enhance the existing portfolio intended for Spanish, Belgian and Bulgarian regulated market. According to the comments coming from GVC, they are more than satisfied with this partnership as well as excited to offer some of the best game titles to new players.

Another proof that GVC mean business in Europe is the fact that they have also signed the deal with iSoftBet to supply over 40 premium slot titles delivered across all platforms.

About Prima Network

Prima Network Limited are Malta-based developers that strive to offer premium content to operators on regulated markets including Spain, Italy, France and other countries. Prima Networks is a Microgaming licensee which means that they are entitled to offer Microgaming’s content to operators, as is now the case with GVC Holding’s

About GVC Holding

GVC Holding was originally founded in 2004 in Luxembourg, but now they are headquartered on Isle of Man. Leaders of the industry in delivering Poker, Bingo, Casino games and Sports betting, they have licenses for operation in a great number of countries including UK, USA, Italy, France, Germany, Alderney, Denmark,  Austria, Bulgaria, Romania and many more. Two of their major acquisitions in recent years are the acquisition of Sportingbet in 2012 and the acquisition of in February 2016.


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