Microgaming signs partnership agreement with Svenska Spel to increase its Swedish presence
Leading online gaming software provider Microgaming has recently partnered with Swedish state-owned gambling operator Svenska Spel Sport & Casino.
The new deal will strengthen the famous developer’s presence in the region further.
Important Market Expansion
Sweden is a newly regulated market.
The country’s online gambling latest regulations came into effect on 1 January 2019 making Sweden one of the most desirable markets in Europe.
Microgaming’s content has been live there from the beginning and the country has been a significant market for the company. The supplier noted that the whole region is “one of Europe’s largest regulated markets for online gaming.”
Andrew Clucas, Chief Operating Officer at Microgaming spoke about the latest partnership and what it means for them.
“Svenska Spel Sport & Casino is a tremendous addition to our sizeable customer base in this key strategic market. We are pleased to welcome them to the Microgaming family and look forward to working with them closely after successful integration.”
Aiming to Improve the Gameplay
Formed in 1997, Svenska Spel Sport & Casino is Sweden’s leading lottery, betting and casino gaming operator.
The supplier provides leading operators in the market with premium exclusive content from its growing roster of independent studios, along with some of the industry’s top-performing partner games.
The integration with Microgaming’s award-winning content aggregation platform, which also includes a selection of the company’s top-notch live dealer products, will allow the operator to provide Swedish players with exciting content.
Jonas Nygren, VP of Svenska Spel, said that they are delighted to collaborate with Microgaming. Nygren also praised the developer’s portfolio of high quality, innovative content.
“The addition of Microgamings catalogue of entertaining games will enhance the overall gameplay experience for our players,” he said.