Ezugi and BlueRibbon come together in a deal to offer bespoke live dealer promotions
Ezugi has partnered a marketing platform provider BlueRibbon to launch bespoke jackpot promotions to operators that use their live casino tables.
The agreement comes only a month after BlueRibbon sealed a partnership with the risk management provider RISQ to allow operators to offer large jackpots to their players insured to $25 million.
Jackpot Promotions Coming to Ezugi
Live dealer casino specialist Ezugi will now be able to offer jackpot promotions to its players for the first time after completing the integration process with BlueRibbon.
Both Ezugi and its operators will be able to able to offer tailor-mode jackpot promotions on top of live casino tables.
BlueRibbon platform will be used as a marketing layer and unique solutions and promotions, which were previously unavailable for the vertical, will now be offered for the first time.
Amir Askarov, co-founder and CEO of BlueRibbon, said: “We are delighted to have partnered with such a great company as Ezugi, which is a leader in the thriving live casino sector and where huge opportunities for growth remain.”
“We look forward to working closely with Ezugi’s professional and dedicated teams to offer the first ever marketing solution on top of the live casino floor. Jackpots provide huge added value, and it is a major breakthrough to be able to offer them for live casino.”
All BlueRibon partners can benefit greatly from the platform’s data insight and powerful back office.
Ezugi customers will differentiate themselves in the live casino vertical by offering personalized private rooms with jackpot features on top of table games, dedicated jackpot tables with tailored jackpots for each player segment and network promotions using jackpots.
Ezugi CEO Kfir Kugler is satisfied with the deal considering the fact that live dealer is now standard in every online casino and that operators are recommended to take a multi-supplier approach. Adding BlueRibbon’s unique jackpot mechanism of the Ezugi games network will see retaining more players.
“We are excited to be working with BlueRibbon as the newest and most innovative marketing enhancement to our platform” Kugler added.
“In such a competitive market, a branded customizable jackpot, covering a dedicated private table section, will play an important role in helping operators to differentiate from their rivals while also providing almost endless marketing opportunities.”