Ezugi has set foot in Colombia via BetPlay deal.
Recently we reported about Evolution’s entry into Columbia. Now, its sister company Ezugi has received approval to launch its suite of live dealer titles in the country.
Becoming Number One in Colombian Market
Ezugi’s operator partner BetPlay will integrate its gaming roster. This is a part of its plan to further cement its presence in Latin America.
They want to become “the number one live dealer content provider” in the LatAm region.
This comes after the approvals from regulators in the Isle of Man, Estonia, Bulgaria and Lithuania.
“We are thrilled to have secured certification in Colombia and offer live casino titles to players in the market via our operator partner, Betplay,” stated Erick Mendez, business development manager at Ezugi.
“Obtaining approvals in regulated markets around the world is at the core of our growth strategy,” he said. Furthermore, entering Colombia further establishes Ezugi as the leading live casino provider in LatAm and beyond.
“We have identified LatAm as having tremendous growth potential and Colombia in particular as a key market.” The company believes that live casino in the country will enjoy incredible traction and engagement as it continues to mature.
The live casino specialists are happy that their journey in Colombia starts with BetPlay. Also, they look forward to working with more operators in the region over the coming weeks and months, as well.
Under the terms of the partnership, Ezugi will integrate its live dealer titles with BetPlay. This includes live blackjack, roulette, and baccarat. Moreover, localized Spanish tables from a Colombian studio will also soon launch.
Carlos Mario Mora Alvarez, direccion operaciones online at BetPlay, commented on the partnership.
“Partnering with Ezugi is a landmark moment for BetPlay.” It allows them to “offer our players the best live dealer content for the very first time.”
“Colombia might be a relatively new market, but players are savvy and discerning.” They are “demanding the same variety of games available in more established regions.”
“Integrating live casino content into our game lobby has been high on our agenda,” he added. And, “we are delighted to have joined forces with Ezugi to make this happen.”