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Evolution and William Hill Seal US Live Casino Deal

By: Staff Writer, October 13, 2020

Evolution and William Hill announce partnership for the US market.

Evolution has announced that it has entered into a partnership with William Hill. The former will supply Live Casino content and services across the USA to the latter.

The US Exposure

The deal will begin with the rollout of Live Casino for William Hill in New Jersey. And more states will follow. The live streams are from Evolution’s studio in Atlantic City. 

Johan Nordstrom, Chief Executive Officer Malta and Chief Commercial Officer at Evolution, commented on the agreement.

“We are very proud to have been selected by William Hill US. Our Live Casino solutions have been instrumental in helping to make William Hill’s Live Casino a stand-out offering in regulated European markets. We very much look forward to achieving the same high levels of success for William Hill in the United States.”

William Hill PLC is one of the world’s leading betting and gaming companies, employing over 12,500 people. Its origins are in the UK where it was founded in 1934. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada. Now, that’s the largest sports betting business in the USA.

William Hill US ( currently operates 113 race and sports books in Nevada. The company also operates in New Jersey, Indiana, West Virginia, Iowa, Florida, Mississippi, New Mexico, Delaware and Rhode Island.

The Rebranding

Last week, Evolution Gaming’s corporate brand became Evolution. The brand change is a means to better reflect the diversity of the company’s operations. And it will “more accurately represent Evolution’s activities,” according to the press release.

The new name reflects that the company, in addition to its online gaming offerings, also has activities within other areas. Some of these are software development, technology innovation and state-of-the art studio design. Now, the new branding will appear across Evolution’s digital platforms as well as in official communications and statements.

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