Evolution will be the preferred provider for Microgaming’s European-based licensees.
West Ham United sponsors, Betway, a sports betting and gaming provider is the first one to benefit from the agreement between Evolution and Microgaming. As a Microgaming licensee it will be able to use Evolution’s latest technology and Live Casino services. This will happen as a result of an agreement to join forces made between two former rivals and now partners in the industry, Microgaming and Evolution Gaming.
Betway Breaks The Ice
Leading Live Casino providers have decided to partner up instead of compete with each other on the market of online gaming. Evolution will pose as the provider for over 400 online websites that offer online games under the license of Microgaming. The first one to reap the benefits of this newly-founded partnership will be Malta-based Betway, whose offer includes sports betting, online casino, online poker and more. Now their offer will add Evolution’s standard and VIP Live Games, which will be streamed from Latvia, where Evolution’s studio is based. Apart from desktop platform, the range of Live Dealer Games will be available on mobile platforms, as well. The Live Dealer tables will be hosted by native speaking dealers and they will be mainly targeted at customers in the UK and Belgium.
Two are Stronger Than One
Lately we have seen many actors in the online gaming industry decide to merge their businesses and interests with their competitors in order to stand stronger on the market. To name the most recent one, Paddy Power and Betfair created a £5 billion worth a giant. Similarly, Microgaming and Evolution Gaming, two leading Live Casino providers were until recently competing for their share of the market and customers. Both leading service providers with state-of-the art technology have also realized that to join forces will pay off much more to both parties and to the customers as well. Thus they signed an agreement where according to the official announcement Evolution Gaming will be the preferred provider of Live Casino services for Microgaming’s European-focused customers.
“This is likely to be one of the most significant strategic deals in the history of Live Casino gaming.” said Evolution CEO Jens von Bahr, while Roger Raatgever of Microgaming has also expressed company’s high hopes concerning this new partnership: “Through the deal with Evolution, we can offer our operators a regulated, European-focused Live Casino experience. We offer a fully-rounded, unrivaled gaming offering to our clients, and this agreement cements our commitment to continually deliver this.“
For more information on Microgaming and Evolution Gaming visit our Live Software section.