Bet365 & 888 pen a deal with Inspired Entertainment
In an important gaming industry update, it has been announced that major operators bet365 and 888 have inked content supply deals with an online gambling content provider Inspired Entertainment.
“A More Traditional Integration to Augment the Expansion of Live Sports Betting”
As a result of the deal, an assortment of Inspired’s virtual sports titles has gone live in New Jersey with bet365. This includes titles such as V-Play Soccer, Football, Stock Car Racing, and Horse Racing.
bet365 has become the first online operator in New Jersey to launch Inspired’s Virtual Sports content within a sportsbook environment.
There will be eleven channels of Virtual Sports content offered 24/7/365, with over 4,800 events per day in New Jersey.
Steven Rogers, Chief Commercial Officer at Inspired, spoke about the launch:
“We’re excited to be providing our Virtual Sports to bet365 as they expand in the US. We’ve enjoyed many highly successful product launches with them over the years and we’re confident this will be no exception.”
“Inspired Adds Considerable Value to 888casino Players Around the World”
As for Inspired’s deal with online gambling group 888, the group’s online casino brand has now gained access to interactive games, virtual games, online casino games, sports and lottery products. Some of online casino games designed by Inspired include Centurion FreeSpins, Super Hot Fruits, and Book of the Irish.
With the content now set to be made available to customers in a host of markets across Europe and North America, 888’s Guy Cohen stated that Claire Osbourne, vice president of interactive games at Inspired, commented:
“Our games are very popular throughout Europe and we are sure they will be loved by 888 customers. North American growth is a key priority for Inspired and working with 888 in New Jersey and beyond is a major step in building our North American presence.”
This news follows the ones regarding bet365’s revenue reaching the high point, as well as 888’s successful revenue results.