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Playtech Inks a Deal with Colombian Brand Wplay

By: Staff Writer, November 25, 2019

Playtech heads over to Colombia through Wplay deal

Playtech, one of the industry’s largest suppliers of online gaming and sports betting, has signed a “major structured agreement” with Wplay, leading gambling brand in Colombia.

As a part of this long-term structured agreement, Playtech will provide its omnichannel offering, together with operational and marketing services, across the retail and online operations of Aquila Global, Wplay’s brand.

The Growth of Colombian Market

Online gambling in Colombia has been on the rise recently.

Wplay operates a majority of betting services across Colombia and has over 7,000 sale points.

In June 2017, this operator was the first one to be given an online gaming license in Colombia by the country’s gambling regulator.

Julio César Tamayo, president of Wplay, commented: “In addition to strengthening Wplay’s leadership in Colombia this agreement will deliver the technology and expertise required to take the market in Colombia to the next level.

“Playtech has the track record and necessary scale to deliver industry-leading software, marketing and responsible gambling tools to the number one brand in Colombia. We look to the future with great excitement and look forward to a long and prosperous partnership with Playtech,” Tamayo added.

A Step Further in Latin American Expansion

Mor Weizer, chief executive of Playtech, said he was delighted and excited to announce this strategic partnership with Wplay.

He said that with this partnership they will be able to “drive the online growth of the market in Colombia.”

Weizer also explained: “As outlined at the interim results, our pipeline of new licensees is strong across all segments of our core B2B offering. This agreement demonstrates the execution of our strategy to continue to deliver structured agreements with the leading brands in the most attractive markets globally.”

Latin America remains a key market for us and with this long-term partnership with Wplay we have added another important strategic partner in the region,” Weizer concluded.

The new deal comes after Playtech had entered into a new partnership with GVC Holdings earlier this month.

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